David grew up in Michigan skiing and playing the violin, and soon discovered the world through books. He studied psychology in college with a focus on learning and memory. David’s first job was teaching math and science at an international high school in Switzerland where he discovered many of the things that affect students’ learning and success in school. After tasting life as an MBA in Silicon Valley, he got his PhD and returned to the classroom to teach marketing and statistics. He has received teaching awards (e.g., Top Teacher at Ohio U.; Graduate Teacher of the Year at Auckland U.; Outstanding Marketing Professor at Texas Southern U.), research grants (e.g., NASA liaison grant; New Zealand Federal grant), business competition awards (e.g., Mootcorp  2001), and published articles in premier academic journals (e.g., OBHDP, Journal of Service Research, Journal of Consumer Psychology).

David combined cognitive science with classic study skills and couched these in a framework of self-belief to create a learning-centered study method for his students. He published the results from a longitudinal study demonstrating the superiority of his study method in the Journal of Marketing Education (#2 in American business education journals). As the need to be well prepared for a fast changing world has increased he decided to put his method into book form for the benefit of all students, including those hesitant to attend college.